ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone manufacturers, is set to launch a wide range of affordable, but feature-rich mobile devices into the Nigerian market. The company has chosen TD Mobile as its distributor for Nigeria.
The company recently appointed Nick Imudia as the Regional Director for ALCATEL ONETOUCH, looking after Nigeria and Central Africa.
“I’m pleased to be a part of ALCATEL ONETOUCH as it strives to bring the latest mobile innovations to mass market consumers in Nigeria,” says Imudia. “My mandate is to build the ALCATEL ONETOUCH brand by providing tools that will grow and enrich our Nigerian market. We recognise that every smartphone user needs and deserves a device that offers good performance, beautiful aesthetics and rich functionality. As such, we’ll strive to offer choice, variety and flexibility to consumers irrespective of their budget.”
Imudia brings a wealth of experience from a Nigerian market and mobile industry perspective. His experience in managing sales, marketing, consumer care, logistics, retail execution and developer engagement for a large mobile brand means he is bringing a wide range of knowledge and insight to make ALCATEL ONETOUCH a success in Nigeria.
“My immediate priority will be to give Nigerian consumers, partners, operators and their consumers easy access to our vast range of affordable products,” says Imudia. “In the mid to long term, we believe we can grow ALCATEL ONETOUCH into a major player in the Nigerian market. We have the brand, the products and the distribution capabilities to grow aggressively in the years to come. ”
TD Mobile is the foremost distributor of smart mobile devices in the West African sub-region with a wide distribution network and presence in major Nigerian cities.