Chi Limited’s Head of Marketing, Mr. Probal Bhattacharya, has said the Chivita 100% ‘Juice Ball’ television commercial is an interesting way of highlighting the essence of the brand and the goodness it promises.
“We are confident that with our commitment to ensuring that consumers get only the best, Chivita 100% would continue to remain the number one fruit juice brand of choice for millions of consumers and football lovers across Nigeria,” hesaid.
For any keen observer of the Nigerian marketing communications space, it is difficult not to notice the recent publicity blitz of the Chivita 100% Juiceball campaign and the intense positive reactions that the campaign is generating. From Sports analysts, soccer fans and fruit juice lovers, it has been commendation all the way. The campaign which is being deployed through Television, Radio, Digital, Out of Home, Consumer Activation and Point of Sales initiatives demonstrates the brand’s commitment to quality and excellence.
Over the years, Chivita 100% has successfully dominated the high ground in juices as the best, pure & natural fruit juice in the mind of the Nigerian consumer, always aptly reinforced through its memorable and lovable communications. The brand comes in 6 variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango and in 1 litre, 500ml, 315ml and 250ml pack sizes.